Providing actual, revenue generating value-added capital for the next generation of food & beverage companies

 

ABOUT US

Surge CPG was created to provide the next generation of food and beverage companies with actual, tangible value-add. Our unique team has complimentary skillset with an entrepreunurial bend to make you true value-added capital. As partners, Surge provides

on the shelf distribution into 10- 3,000 stores, to test or to scale, actual outsourced sales and operations management, invested capital as lead investor or part of a syndicate, and equity & debt capital fundraising capabilities. Through a disciplined, comprehensive approach, we add value in every phase of a brands evolution.

WHY WE'RE DIFFERENT

We know the proper protocol and have the relationships needed to move your brand with the key movers in the industry

Product Optimization

National Broker Network

Trade Show Support

R&D and Innovation Capabilities

Regional Distribution

Digital Marketing Capabilites

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Ideation & Creation

$0mm

Intial Selling Story

$1mm

Consumption Data

Analysis

$10mm

Capital Access

$2mm

Consumption Data

Analysis

 

TEAM

Our founding team is comprised of a complimentary skillset with an entrepreneurial bend

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RYAN MECZYK

Founder & CEO, Norman Distribution- the leading, independent direct-to-store deliver ("DSD") distributor for the CPG industry in the Midwest. Ryan founded Norman in 2008 and has grown it from scratch, with his own capital. Prior to Norman, Ryan founded, owned, and sold a trucking/logistics company, while a full-time student.

B.S. University of Illinois, Champagain-Urbana

Co-Founder & Partner
DAVID MUSIL

Co-founder, Advanced Natural Group- a natural food product agency focused on providing an individualized approach to growing brands. ANG has consulted and executed for brands from ideation stage beyond proof of concept. Prior to Advanced Natural Group, Dave held positions, national accounts and sales management positions with start up brands, as well as, market leaders​.

A.L.B. Harvard University

Co-Founder & Partner
JOHN HEIN

Co-founder, Advanced Natural Group- a natural food product agency focused on providing an individualized approach to growing brands. ANG has consulted and executed for brands from ideation stage beyond proof of concept. Prior to Advanced Natural Group, John held positions in DSD management and national sales management with Coca Cola, Sambazon, and Aquahydrate

B.A. California State University San Marcos

Co-Founder & Partner

John Hein

Gordon C.C. Liao

Co-Founder & Partner of various late-stage and early stage investment firms Principal, Baird Capital, Reliant Equity Investors. Co-Owner & CFO of AKIRA, Co-Founder of Good Idea Foods and BoD member/observer & co-owner of several mid-market companies and startups in the consumer space

B.S. University of Illinois, Champagain-Urbana;

MBA, Harvard Business School

Co-Founder & Partner
 

Advanced

Natural

Group

Leading, Independent, BFY-Focused out sourced Sales & Operations Firm with Access to partnerships

Norman Distribtuion

Leading, Independent, BFY-Focused Distributor based in Chicago and Las Vegas with access to 3,000+ Retail Accounts

PORTFOLIO

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Founded in 1915 and based in Bellevue, Nebraska, Marathon Ventures (”MVI”) is a leading manufacturer and marketer of private label baking and snacking nuts, as well as our own brand of snack nuts called Pear’s Snacks.

 
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